Last week Marcus and I attended a "welcome home" party for a dear friend who just moved back to Nashville. We knew several people at the party but a large majority of the people there were new faces. When we finally connected with our friends they introduced us to multiple people there and started conversations between us and our new acquaintances. It was a seamless way to connect with new people and develop new friendships.
Tell me if this sounds familiar: you understand the power of giving away free content but you can't stomach the idea of giving away your entire book for free on Amazon, NoiseTrade, or other promotional outlets. I know the feeling and completely understand.
It is possible to give away quality content that draws in new fans, exposes your book to new readers, and helps you establish your fan base without having to give away your entire book for free. Did I just hear a huge sigh of relief??
In an over saturated digital world, you need to make your work stand out from the rest. Giving your book away for free is always an option. But there is another avenue you can take: create or curate something of significant value that you can give to your readers that goes beyond your book. This will take some creativity. But taking the time to create additional quality content that you can give to your readers will not only draw new readers in, it will create a deeper connection with you and your fans.
Here are 15 great ways to give away content without giving away your entire book:
Amazon just announced a new subscription service called Kindle Unlimited, which allows users who pay $9.99 per month unlimited access to a number of Kindle titles. As an author, you need to understand how this new service works, whether or not your books are included, and how much it pays authors.
When I talk with authors (or anyone for that matter) who are just getting into social media as a way to build their online platform, their knee jerk reaction is to run away from Twitter. Many say it's too overwhelming, they don't understand it, it's too difficult to grow their followers, and so on.
Truth be told, I felt the same way for quite some time. But then I fell for Twitter...hard. It has been a key component for growing our business, connecting us with our ideal clients, and has been WAY more effective than Facebook. Dare I say it - I love Twitter.
When we don't understand how something works, it can be intimidating. So if Twitter is something you've been putting off, or if you need to breathe new life into your feed, I'd like to give you some insider tips into getting the most out of your Twitter account.