Some days I look at my Twitter feed and I get an instant headache. Information overload, random information being thrown out there, the occasional funny random post, and then I check out. Yep, it took me a long time to actually enjoy using Twitter and, honestly, to find it useful. Do you want to know the secret to not being overwhelmed by Twitter and making it a powerhouse for authors?
If you've been following Mixtus Media for a while, you've heard us talk about the importance of including great images or visuals within your social media, blogs, and online presence. Strong visuals are not only vital to make you stand out online but to create shareable content for your fans/followers to share with their friends. It's a key component to growing and establishing your platform.
All that to say, I know one of the biggest challenges that many of us face (myself included!) is the fact that we might not be great photographers, have the technical know-how to edit/create visuals, or we just feel overwhelmed.
There is no such thing as the perfect "social media formula" that works for every single author. We are dealing with people - with different tastes, styles, emotions, connections, cultures, and so on - that make your online platform uniquely yours. I think that's pretty cool, and I hope you do too!
Even though there isn't an "exact formula" to social media, there are some pretty solid reasons as to why it might not be working for you. Here are 10 reasons as to why that might be the case with your outlets:
Over the past few weeks I have stumbled upon multiple Facebook Pages that aren't set up properly, are lacking key elements, or look like an absolute ghost town. A few days ago I had a conversation with a new author who wasn't clear on how to actually set up his Facebook Page and what to include on it for maximum results. If there is one who is wondering this, I'm sure there are more!
Before we jump into that, if you are curious about the difference between a Facebook profile and a Facebook Page and which you should use, check out this earlier post. It's important you understand the difference between the two.
So let's dive into what you need to include on your Facebook Page to make it most effective.
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