Do you feel like you’re spread too thin on social media?
Are you frustrated because you don’t know which social media outlet is best for you and your books?
Do you feel confused as to which social media outlet to spend your time using?
If you’ve answered yes to any of these questions, take comfort in the fact that you are not alone. It’s a very common frustration and one that needs some direction.
Social media isn’t a one-size-fits-all situation: each outlet offers something unique and attracts a different kind of person for each. And your audience doesn’t use social media exactly the same way - we all use different outlets and use them in different ways.
It has been almost three years since we made the switch from WordPress to Squarespace and we continue to enjoy using all the great Squarespace features to manage our blog and update our website on a regular basis. Since 2013 I have built 34 websites using Squarespace, many of them switching from WordPress to Squarespace.
There have been some good updates to WordPress, but there’s still no compelling reason for us to go back. Our post from 2013 still stands and I highly recommend going back and reading those reasons why we originally switched before reading further here. Here are eight new factors to add to the reasons why we still love using Squarespace over WordPress:
Social media is not the place to sell - it’s a place to connect.
If you are constantly trying to promote your book on Facebook, you won’t see much traction.
But here’s the upside - Facebook is also selecting your content to be seen by people who will actually want to see it and who care about what you have to say. Even though the overall quantity of people we are reaching organically through our Pages might have gone down a bit, the quality of people - that is, people who have a higher interest in what you have to say - being reached through Page posts has increased. Because our driving force is to share and connect with our ideal readers, this is good news.
But how do you actually find and connect with new readers and not waste time on our Facebook efforts? Here are seven actions you can put into practice today.
Goodreads is a treasure trove for authors - a place where millions of readers congregate to find new books. It’s a readers paradise - being surrounded by other book lovers who are equally excited to talk about books and share what they are reading. And (BONUS) readers can connect with their favorite authors. What could be better?!?
While Goodreads is pretty straightforward in how it works for readers, it’s a tad bit cloudy on how to best use it as an author without feeling like an overly promotional slime ball. But rest assured, there is a genuine and authentic way to connect with new readers using Goodreads that will benefit you and your readers.