Several months ago I consulted an author who had a problem I see many authors face. For one reason or another, this author was advised when promoting her first book to name her Facebook Page after the book title. The life of your Facebook Page is much longer than the project at hand - it's for your career, not just your book.
So the question is: can you change your Facebook Page and Twitter handles without losing your audience? The answer is yes, but not without some limitations.
The focus needs to be on keeping your brand consistent across all of your online assets. For example, our Facebook URL is facebook.com/mixtusmedia and our Twitter handle is @mixtusmedia, Instagram is @mixtusmedia, and so on. The goal is to keep everything as consistent as possible.
Ever heard of WhatsApp before last week? I had heard the name and seen it in the App Store, but I didn't pay any attention to it - mainly because I'm not aware of anyone I know who uses it. WhatsApp is a "free" mobile app alternative for SMS (Short Message Service or text messaging) and MMS messaging (Multimedia Messaging Services or text messages with pictures or video) which works globally and between all flavors of smartphones ("cross-platform"). Since unlimited text messaging is part of my bundled service with AT&T, and since I don't message anyone internationally, I don't really have a need for it. But outside of the U.S. where SMS and MMS messages cost a lot and where there are a huge variety of cheap smartphones in use, WhatsApp has exploded in popularity along with other free messaging mobile apps like Line and WeChat.
Facebook just made the startup purchase of the century pledging a total of $19 BILLION dollars to buy this mobile messaging company. It seems a bit steep until you look into why. In a nutshell, Facebook bought WhatsApp because it's currently one of the fastest growing social platforms ever, adding around 1 million users every day - much of it international - and it has the highest percentage of active users of any platform right now at 70%. Some also speculate that, similarly to their Instagram purchase, Facebook wants access to the billions of photos its over 450,000,000 users share, as well as having a ton more user data to mine and use in advertising on Facebook. And of course they could also be buying them to simply eliminate a competitor. All that to say, it's complicated and there are tons of possibilities.
So why should you take notice of this acquisition as an author?
If there is one complaint that we hear over and over again about social media it is this: I just don't have the time! True, we are all spread thin. But the truth is that social media isn't meant to take up your entire day. I've mentioned before that thanks to creating a social media plan and schedule helps ease the load, but there are also fantastic tools out there that take an even bigger load off of social media plate. One of my favorites is a handy dandy tool called Buffer.
If you've been following our blog for a while, it's no surprise that we are huge fans and supporters of Buffer. We've been using it for years and it has never let us down. I've used other tools like HootSuite in the past (and actually gave it another go a few weeks ago but gave it up) but the ease, simplicity, and fantastic results of Buffer just outshine the rest.
Here are a few reasons why:
Eight years ago an independent musician named Derek Webb tried something quite radical at the time: he gave away one of his albums for free. Now, this might sound like common practice today, but back then, this was unheard of. But instead of just handing the music off to fans, he asked for some simple information in return - their name, email, and postal code. And what happened was amazing - he gave away over 80,000 full downloads of his album and collected valuable information regarding his fans. This simple act resulted in sold-out shows, direct contact with fans through their email addresses, increased sales in merchandise and album sales, and more. He also saw a huge spike in sales with the very album he gave away for free.
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Love this...and it's true! http://t.co/nzk4vG05et
If you could speak any language, what would it be and why?