Several months ago I consulted an author who had a problem I see many authors face. For one reason or another, this author was advised when promoting her first book to name her Facebook Page after the book title. The life of your Facebook Page is much longer than the project at hand - it's for your career, not just your book.
So the question is: can you change your Facebook Page and Twitter handles without losing your audience? The answer is yes, but not without some limitations.
The focus needs to be on keeping your brand consistent across all of your online assets. For example, our Facebook URL is facebook.com/mixtusmedia and our Twitter handle is @mixtusmedia, Instagram is @mixtusmedia, and so on. The goal is to keep everything as consistent as possible.Read More