Last week Marcus and I attended a "welcome home" party for a dear friend who just moved back to Nashville. We knew several people at the party but a large majority of the people there were new faces. When we finally connected with our friends they introduced us to multiple people there and started conversations between us and our new acquaintances. It was a seamless way to connect with new people and develop new friendships.
Tell me if this sounds familiar: you understand the power of giving away free content but you can't stomach the idea of giving away your entire book for free on Amazon, NoiseTrade, or other promotional outlets. I know the feeling and completely understand.
It is possible to give away quality content that draws in new fans, exposes your book to new readers, and helps you establish your fan base without having to give away your entire book for free. Did I just hear a huge sigh of relief??
In an over saturated digital world, you need to make your work stand out from the rest. Giving your book away for free is always an option. But there is another avenue you can take: create or curate something of significant value that you can give to your readers that goes beyond your book. This will take some creativity. But taking the time to create additional quality content that you can give to your readers will not only draw new readers in, it will create a deeper connection with you and your fans.
Here are 15 great ways to give away content without giving away your entire book:
When I talk with authors (or anyone for that matter) who are just getting into social media as a way to build their online platform, their knee jerk reaction is to run away from Twitter. Many say it's too overwhelming, they don't understand it, it's too difficult to grow their followers, and so on.
Truth be told, I felt the same way for quite some time. But then I fell for Twitter...hard. It has been a key component for growing our business, connecting us with our ideal clients, and has been WAY more effective than Facebook. Dare I say it - I love Twitter.
When we don't understand how something works, it can be intimidating. So if Twitter is something you've been putting off, or if you need to breathe new life into your feed, I'd like to give you some insider tips into getting the most out of your Twitter account.
Patience is not something we come by naturally. Just the other day we had to explain to our five year old son why he had to wait for this irritating thing called a "commercial" before America's Funniest Home Videos came back on. We live in an instant gratification world where we can get what we want at the click of a button or the swipe of a screen.
Over the years, I've had discussions with hundreds of authors, musicians, and other creatives who seem to have a dangerous common thread that runs through them: the need to compare. This is totally normal and something we're never going to stop doing, but I have a question for you...
Are you comparing yourself to the right people?
I'm a sucker for a good treasure hunt. You're handed a clue and you have to figure out where the prize is - good times had by all. For kids (and, ahem, adults), treasure hunts can be a blast! But as an author or creative searching for an audience, it can feel more like a torture hunt.
If you're just starting off building your audience or if you're stuck in a rut trying to grow your readership, you don't need to grasp at straws trying to find an audience. It's not just about growing your numbers - it's about finding the right people who want to read your books and connect with you.
And I have the magic clue for you - it's called Keywords.
When I was a kid we had a cabin on a lake in Minnesota that we would vacation at during the summer months. My dad loves to fish, so this was a slice of heaven for him. Sometimes we would sweet-talk him into taking us kids out on the boat with him to fish, which would last all of 30 minutes. We would get board and impatient...we just wanted to catch the fish!
Because my dad had been fishing that lake for years, he knew the ideal fishing holes, where the fish liked to hang out because there was ample food available, and the ideal time to take the boat to cast a line out. He didn't discover this the first summer there or even the second - it took time. But over the years, he could read that lake like a book and know where he needed to go to catch fish.
As a writer, you're very much like a fisherman trying to figure out the ideal spot to find your readers. There are several key places, but there are also other pockets - some big and some small - where readers can be found. But there is a strategic approach to finding your ideal audience...
Last week my husband and I were talking about how crazy it is to think that our 5 year old son, Isaac, will never know a world without a screen. Whether it be a touch screen for an iPhone or iPad, the computer screen, the TV screen, there are screens in front of us all the time. I'm a huge fan of technology and obviously it has connected us to people, places, and events that we might not have been a part of if we didn't have that screen in front of us. But that doesn't mean it is the only way we can connect with people.
When we start to think about and consider what we should do to market our books, we tend to jump headfirst into ways we can promote online. People discover, discuss and purchase products online, but we need to think about ways to connect with people offline as well.
Here are five ways to connect with fans offline to market your next book: