To Substack or Not to Substack: A Comprehensive Guide for Authors
You’ve heard a lot about Substack as an alternative to traditional newsletters and blogging - but is it right for you as an author? We discuss the pros and cons in this post!
A Simplified Approach to Newsletters for Authors
There is so much resistance around newsletters. But the truth is, they are actually quite easy to incorporate into your marketing. This is a straight forward approach that you can put to work today.
How to Turn Social Media Followers Into Book Buyers
If you're struggling trying to turn your social media followers into actual book buyers, I've got you covered. This post shares the process you need to take!
How To Best Capture Newsletter Signups
The other day I was catching up on my Twitter feed and my 5-year-old comes over and taps me on the arm and says: "Father, when you are done reading I would really enjoy some time playing with you..." Nope. That's not how it goes. "STOP JUMPING ON THE COUCH!... DON'T THROW YOUR LEGOS DOWN THE STAIRS!... STOP KICKING THE DOG!" My son is not a monster - he just wants attention and is behaving in a way that he feels is the most effective way to get it.
Sometimes I feel like my 5-year-old is in charge of some people's internet marketing! [Pop-up obscures the news article I was reading.] SIGN UP NOW TO RECEIVE TIPS ON [BLA BLA BLA]!
A newsletter list is one of the most powerful and effective marketing resources you have as an author. It's a group of people who trust you, who want to hear more from you, and value what you have to say. While social media is an important factor in your online marketing plan, it's really the first step in building your online audience in a solid and effective way.
How To Create Newsletter Content With Ease
Some of you might be thinking, "I already have a blog and social media outlets. Why do I need a newsletter?" I'm glad you asked! Here's a breakdown for you: